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What is the Value of Social Media for Medical Device Companies?


It seems as though these days, everyone has a Facebook page, Twitter account, etc. In fact, even public groups and companies are using social media in similar ways and in abundance.

Some ask: what is the value to a medical device company using similar tactics? In several published articles, for example here and in this survey, it seems as though many medical device companies may have asked themselves this same question. The medical device industry as a whole has been slow to utilize the different aspects of social media, and as this qualitative analysis points out, a significant percentage of medical device employees are still not using social media regularly.

As noted in the first article, companies may have been waiting for a social media guideline from the FDA prior to moving towards the social media trend. In early 2011, the FDA was set to provide a draft guidance, which would discuss six issues related to the social media promotion of regulated medical products. In fact, the FDA did recently release a draft guidance; however, this document focuses mainly on off-label uses for regulated drugs and medical devices

How do you think that social media can and should play a role in the growing medical device industry? As IMARC moves into social media, we are interested in your thoughts.


When medical device companies determine or believe that they can sell, inservice, and follow up on customer service issues via social media then unemployment will jump up a few notches with all the newly unemployed medical device sales people. Fortunately for most healthcare clinicians the medical device compnaies still acknowledge the need for face to face contact to improve their market share. However from a pure marketing point of view I think social media will be the future, like it or not.
Posted @ Friday, February 10, 2012 11:09 AM by Paul Privett
Being involved with a lot of medical marketing, I still think seeing is believing in the Medical Device Industry. Lives are at stake and there is too much liability and technology involved. Face to face and demonstrations will still be necessary. Social Media may just be an added tool in the sales arsenal, but the only tool in the kit!
Posted @ Sunday, February 12, 2012 1:38 PM by Dyan Sutton
I think Social Media is the future in every aspect of business. It does not matter what industry you are in, when you can cut labor and push sales by not spending its a win win...just a matter of time before all the major companies figure it out.
Posted @ Wednesday, November 21, 2012 2:11 PM by Jonathan George
Good post…very useful..and interesting to read………Instagram Followers Cheap
Posted @ Monday, November 24, 2014 5:38 AM by igfollowers
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