The growth of social media over recent years has been astounding. Just take a look at the figures  : In 2005, only 5% of American adults used social media, six years later the percentage had grown to 50%, and this number continues to rise. So how is our industry reacting to this new trend?

It seems as though these days, everyone has a Facebook page, Twitter account, etc. In fact, even public groups and companies are using social media in similar ways and in abundance.