IMARC Website Gets a Makeover
Originally published in the June 2010 Newsletter
In March 2010, IMARC Research unveiled its new branding to the market. The new branding is part of an overall strategy to help increase awareness and drive new sales opportunities for the company. IMARC went through an internal strategic review process analyzing all aspects of the organization. One key strategic initiative that emerged was an increased emphasis on sales and marketing.
In October 2009, John Lehmann was hired as Director of Business Development and his first task was to develop sales and marketing recommendations. A key recommendation was to move forward with a new branding effort to help IMARC Research communicate its value to the market. An internal team was formed to help drive the process. Kuno Creative, a marketing firm located in Avon, Ohio was hired to help with the strategy and creative development.
Key elements of the strategy included the development of a new positioning strategy, company logo, sales collateral and web site. IMARC Research is also looking to use traditional public relations programs, social media and speaking engagements to help increase its overall awareness.
The program elements were finalized and introduced in March and the results to date have been positive. The marketing program has provided IMARC with a strong foundation to launch its new sales program and the company is already realizing benefits from its investment.